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Hi-tech hi-touch branding : creating brand power in the age of technology

By: Temporal, Paul.
Contributor(s): Lee, Kwok Cheong.
Material type: materialTypeLabelBookPublisher: Singapore : Wiley, 2001Description: 219.ISBN: 0471845965.Call No.: HF5415.13 T456H Subject(s): BRAND NAME PRODUCTS -- MARKETING | ELECTRONIC COMMERCE
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Main Campus
Book Shelves 		HF5415.13 T456H (Browse shelf) Available 61220000065

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