000 -LEADER |
fixed length control field |
00708nam0a22002170a04500 |
001 - CONTROL NUMBER |
control field |
000080625 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190422164100.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s1991 xxu 0000 000 0 eng d |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2001081821 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF6146 .B74 |
Item number |
Z443B 1991 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Zeigler, Sherilyn K. |
245 10 - TITLE STATEMENT |
Title |
Broadcast advertising : |
Remainder of title |
a comprehensive working textbook |
250 ## - EDITION STATEMENT |
Edition statement |
3rd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Ames, Iowa : |
Name of publisher, distributor, etc. |
Iowa State Univ. Press, |
Date of publication, distribution, etc. |
1991 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
348 p. |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
BROADCAST ADVERTISING |
General subdivision |
UNITED STATES |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Howard, Herbert H. |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A37125 |
Link information for field corresponding to 9XX field |
Nov 26 2004 7:39PM |
991 ## - |
-- |
03 |
-- |
03 |
-- |
โฆษณา การสื่อสารเพื่อการตลาด |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |