Broadcast advertising : a comprehensive working textbook

By: Zeigler, Sherilyn K.
Contributor(s): Howard, Herbert H.
Material type: materialTypeLabelBookPublisher: Ames, Iowa : Iowa State Univ. Press, 1991Edition: 3rd ed.Description: 348 p.Call No.: HF6146 .B74 Z443B 1991 Subject(s): BROADCAST ADVERTISING -- UNITED STATES
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