000 -LEADER |
fixed length control field |
00831nam0a22001930a04500 |
001 - CONTROL NUMBER |
control field |
000090414 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190422172252.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s1997 xxu 000 0 eng d |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2001091841 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.1263 |
Item number |
D426A |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
De Bonis, J. Nicholas |
245 10 - TITLE STATEMENT |
Title |
AMA handbook for managing business to business marketing communications |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Chicago, Ill. : |
Name of publisher, distributor, etc. |
American Marketing Association, |
Date of publication, distribution, etc. |
1997 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
372 |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
INDUSTRIAL MARKETING |
General subdivision |
MANAGEMENT |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Peterson, Roger S. |
991 ## - |
-- |
02 |
-- |
02 |
-- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |