| 000 -LEADER |
|---|
| fixed length control field |
00740nam0a22002170a04500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000093919 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190422172543.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
s1991 xxu 000 0 eng d |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
2001095418 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5823 |
| Item number |
M664A |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mooij, Marieke K. de |
| Dates associated with a name |
1943- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising worldwide : concepts, theories and practice of international, multinational and global advertising |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York, N.Y. : |
| Name of publisher, distributor, etc. |
Prentice Hall, |
| Date of publication, distribution, etc. |
1991 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
440 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
ADVERTISING |
|
|---|
| Topical term or geographic name entry element |
ADVERTISING, COMPARISON |
|
|---|
| Topical term or geographic name entry element |
ADVERTISING MEDIA PLANNING |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Keegan, Warren J. |
| 991 ## - |
|---|
| -- |
03 |
| -- |
03 |
| -- |
โฆษณา การสื่อสารเพื่อการตลาด |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |