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Advertising worldwide : concepts, theories and practice of international, multinational and global advertising

By: Mooij, Marieke K. de, 1943-.
Contributor(s): Keegan, Warren J.
Material type: materialTypeLabelBookPublisher: New York, N.Y. : Prentice Hall, 1991Description: 440.Call No.: HF5823 M664A Subject(s): ADVERTISING | ADVERTISING, COMPARISON | ADVERTISING MEDIA PLANNING
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Main Campus
Book Shelves 		HF5823 M664A (Browse shelf) Available 136977

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