The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge (Record no. 169746)

000 -LEADER
fixed length control field 00792nam0a22002050a04500
001 - CONTROL NUMBER
control field 000094594
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190422172614.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field s1993 xxu 000 0 eng d
035 ## - SYSTEM CONTROL NUMBER
System control number 2001096117
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD59
Item number H377M
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Harris, Thomas L.
245 14 - TITLE STATEMENT
Title The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York, N.Y. :
Name of publisher, distributor, etc. Wiley,
Date of publication, distribution, etc. 1993
300 ## - PHYSICAL DESCRIPTION
Extent 306
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element PUBLIC RELATIONS
General subdivision CORPORATIONS
Topical term or geographic name entry element MARKETING
General subdivision MANAGEMEMT
Topical term or geographic name entry element CORPORATE SPONSORSHIP
991 ## -
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-- ประชาสัมพันธ์ การสื่อสารเพื่อการจูงใจ การสื่อสารในสำนักงาน
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
          Main Campus Main Campus Book Shelves 2019-04-22 HD59 H377M 131716 2019-04-22 2019-04-22 Books


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