The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge

By: Harris, Thomas L.
Material type: materialTypeLabelBookPublisher: New York, N.Y. : Wiley, 1993Description: 306.Call No.: HD59 H377M Subject(s): PUBLIC RELATIONS -- CORPORATIONS | MARKETING -- MANAGEMEMT | CORPORATE SPONSORSHIP
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