Secret formula : how brilliant marketing and relentless salesmanship made Coca-Cola the best-known product in the world (Record no. 171439)

000 -LEADER
fixed length control field 00869nam0a22001930a04500
001 - CONTROL NUMBER
control field 000098178
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190422172858.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field s1995 xxu 000 0 eng d
035 ## - SYSTEM CONTROL NUMBER
System control number 2001099787
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD9349 .S634C62
Item number A443S
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Allen, Frederick
245 10 - TITLE STATEMENT
Title Secret formula : how brilliant marketing and relentless salesmanship made Coca-Cola the best-known product in the world
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York, N.Y. :
Name of publisher, distributor, etc. HarperBusiness,
Date of publication, distribution, etc. 1995
300 ## - PHYSICAL DESCRIPTION
Extent 500
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element COCA-COLA COMPANY
General subdivision HISTORY
Topical term or geographic name entry element SOFT DRINK INDUSTRY
General subdivision MARKETING
991 ## -
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-- การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
          Main Campus Main Campus Book Shelves 2019-04-22 HD9349 .S634C62 A443S 225212 2019-04-22 2019-04-22 Books


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