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Secret formula : how brilliant marketing and relentless salesmanship made Coca-Cola the best-known product in the world

By: Allen, Frederick.
Material type: materialTypeLabelBookPublisher: New York, N.Y. : HarperBusiness, 1995Description: 500.Call No.: HD9349 .S634C62 A443S Subject(s): COCA-COLA COMPANY -- HISTORY | SOFT DRINK INDUSTRY -- MARKETING
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Main Campus
Book Shelves 		HD9349 .S634C62 A443S (Browse shelf) Available 225212

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