000 -LEADER |
fixed length control field |
00864nam0a22002290a04500 |
001 - CONTROL NUMBER |
control field |
000100126 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190423160513.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s1999 xxu 000 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0761915826 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2001101779 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF6146 .T42 |
Item number |
C526U |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Clancy, Kevin J. |
245 10 - TITLE STATEMENT |
Title |
Uncover the hidden power of television programming : -- and get the most from your advertising budget |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Thousand Oaks, Calif. : |
Name of publisher, distributor, etc. |
Sage, |
Date of publication, distribution, etc. |
1999 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
236 |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
TELEVISION ADVERTISING |
General subdivision |
UNITED STATES |
|
Topical term or geographic name entry element |
TELEVISION BROADCASTING |
General subdivision |
UNITED STATES |
|
Topical term or geographic name entry element |
TELEVISION VIEWERS |
General subdivision |
UNITED STATES |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Lloyd, David W. |
991 ## - |
-- |
03 |
-- |
01 |
-- |
วิทยุโทรทัศน์ ภาพยนตร์ การถ่ายภาพ การพูดในที่สาธารณะ |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |