000 -LEADER |
fixed length control field |
01015nam0a22002530a04500 |
001 - CONTROL NUMBER |
control field |
000106288 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190423161108.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s1994 xxu fnx000 000 0neng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0256122725 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2002001149 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5823 |
Item number |
Q442C 1994 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Quelch, John A. |
245 10 - TITLE STATEMENT |
Title |
Cases in advertising and promotion management / |
Statement of responsibility, etc. |
John A. Quelch, Paul W. Farris |
250 ## - EDITION STATEMENT |
Edition statement |
4th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Burr Ridge, Ill. : |
Name of publisher, distributor, etc. |
Irwin, |
Date of publication, distribution, etc. |
c1994 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
746 p. : |
Other physical details |
ill. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
ADVERTISING |
General subdivision |
CASE STUDIES |
|
Topical term or geographic name entry element |
SALES PROMOTION |
General subdivision |
CASE STUDIES |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Farris, Paul W. |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A37125 |
Link information for field corresponding to 9XX field |
May 23 2002 9:41AM |
991 ## - |
-- |
02 |
-- |
02 |
-- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |