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Cases in advertising and promotion management / John A. Quelch, Paul W. Farris

By: Quelch, John A.
Contributor(s): Farris, Paul W.
Material type: materialTypeLabelBookPublisher: Burr Ridge, Ill. : Irwin, c1994Edition: 4th ed.Description: 746 p. : ill.ISBN: 0256122725.Call No.: HF5823 Q442C 1994 Subject(s): ADVERTISING -- CASE STUDIES | SALES PROMOTION -- CASE STUDIESBibliography, etc. Note: Includes bibliographical references and index
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Includes bibliographical references and index

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