000 -LEADER |
fixed length control field |
00851nam0a22002530a04500 |
001 - CONTROL NUMBER |
control field |
000107404 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190423161237.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s2002 si fnx000 000 0neng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0470820551 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2002002290 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5813 .A78 |
Item number |
A372H |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Jim, Aitchison |
245 10 - TITLE STATEMENT |
Title |
How Asia advertises : |
Remainder of title |
the most successful campaigns in Asia-Pacific and the marketing strategies behind them / |
Statement of responsibility, etc. |
Jim Aitchison |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Singapore : |
Name of publisher, distributor, etc. |
Wiley, |
Date of publication, distribution, etc. |
2002 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
411 p. : |
Other physical details |
ill. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
ADVERTISING |
Geographic subdivision |
ASIA |
|
Topical term or geographic name entry element |
ADVERTISING |
Geographic subdivision |
PACIFIC AREA |
|
Topical term or geographic name entry element |
MARKETING |
Geographic subdivision |
ASIA |
|
Topical term or geographic name entry element |
MARKETING |
Geographic subdivision |
PACIFIC AREA |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A37125 |
Link information for field corresponding to 9XX field |
Jun 26 2002 10:42AM |
991 ## - |
-- |
03 |
-- |
03 |
-- |
โฆษณา การสื่อสารเพื่อการตลาด |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |