How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them / Jim Aitchison
By: Jim, Aitchison.
Material type: BookPublisher: Singapore : Wiley, 2002Description: 411 p. : ill.ISBN: 0470820551.Call No.: HF5813 .A78 A372H Subject(s): ADVERTISING -- ASIA | ADVERTISING -- PACIFIC AREA | MARKETING -- ASIA | MARKETING -- PACIFIC AREABibliography, etc. Note: Includes indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5813 .A78 A372H (Browse shelf) | Available | 200206210113 |
Includes index
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