How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them / Jim Aitchison

By: Jim, Aitchison.
Material type: materialTypeLabelBookPublisher: Singapore : Wiley, 2002Description: 411 p. : ill.ISBN: 0470820551.Call No.: HF5813 .A78 A372H Subject(s): ADVERTISING -- ASIA | ADVERTISING -- PACIFIC AREA | MARKETING -- ASIA | MARKETING -- PACIFIC AREABibliography, etc. Note: Includes index
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HF5813 .A78 A372H (Browse shelf) Available 200206210113

Includes index

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