000 -LEADER |
fixed length control field |
00968nam0a22002290a04500 |
001 - CONTROL NUMBER |
control field |
000113414 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190423171107.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s1993 xxu fnx000 000 0neng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0538817143 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2003001906 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.13 |
Item number |
S453P |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Semenik, Richard J. |
245 10 - TITLE STATEMENT |
Title |
Principles of marketing : |
Remainder of title |
a global perspective / |
Statement of responsibility, etc. |
Richard J. Semenik, Gary J. Bamossy |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Cincinnati, Ohio : |
Name of publisher, distributor, etc. |
South-Western Pub. Co., |
Date of publication, distribution, etc. |
c1993 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
626 p. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
MARKETING |
General subdivision |
MANAGEMENT |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Bamossy, Gary J. |
Dates associated with a name |
1949- |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A36070 |
Link information for field corresponding to 9XX field |
Nov 28 2003 12:06PM |
991 ## - |
-- |
02 |
-- |
02 |
-- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |