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Principles of marketing : a global perspective / Richard J. Semenik, Gary J. Bamossy

By: Semenik, Richard J.
Contributor(s): Bamossy, Gary J, 1949-.
Material type: materialTypeLabelBookPublisher: Cincinnati, Ohio : South-Western Pub. Co., c1993Description: 626 p.ISBN: 0538817143.Call No.: HF5415.13 S453P Subject(s): MARKETING -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and index
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Main Campus
Book Shelves 		HF5415.13 S453P (Browse shelf) Available 200309170036

Includes bibliographical references and index

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