000 -LEADER |
fixed length control field |
00881nam0a22002530a04500 |
001 - CONTROL NUMBER |
control field |
000115858 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190423171512.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s2002 xxk fnx000 000 0neng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0749436786 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2003004379 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF6161 .B4 |
Item number |
B726 |
245 00 - TITLE STATEMENT |
Title |
Brand new brand thinking : |
Remainder of title |
brought to life by 11 experts who do / |
Statement of responsibility, etc. |
edited by Merry Baskin and Mark Earls |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
London : |
Name of publisher, distributor, etc. |
Kogan Page, |
Date of publication, distribution, etc. |
2002 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
212 p. : |
Other physical details |
ill. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
ADVERTISING |
General subdivision |
BRAND NAME PRODUCTS |
|
Topical term or geographic name entry element |
BRAND NAME PRODUCTS |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Baskin, Merry, |
Relator term |
ed. |
|
Personal name |
Earls, Mark, |
Relator term |
ed. |
710 2# - ADDED ENTRY--CORPORATE NAME |
Corporate name or jurisdiction name as entry element |
Account Planning Group (APG) |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A36070 |
Link information for field corresponding to 9XX field |
Jun 17 2003 1:25PM |
991 ## - |
-- |
03 |
-- |
03 |
-- |
โฆษณา การสื่อสารเพื่อการตลาด |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |