Brand new brand thinking : brought to life by 11 experts who do / edited by Merry Baskin and Mark Earls

Contributor(s): Baskin, Merry [ed.] | Earls, Mark [ed.] | Account Planning Group (APG).
Material type: materialTypeLabelBookPublisher: London : Kogan Page, 2002Description: 212 p. : ill.ISBN: 0749436786.Call No.: HF6161 .B4 B726 Subject(s): ADVERTISING -- BRAND NAME PRODUCTS | BRAND NAME PRODUCTSBibliography, etc. Note: Includes bibliographical references and index
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HF6161 .B4 B726 (Browse shelf) Available 200306170075

Includes bibliographical references and index

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