000 -LEADER |
fixed length control field |
01047nam0a22002530a04500 |
001 - CONTROL NUMBER |
control field |
000116202 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190423171546.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s2000 xxu fnx000 000 0neng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0256195552 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2003004723 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.2 |
Item number |
H347M |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Hair, Joseph F. |
245 10 - TITLE STATEMENT |
Title |
Marketing research : |
Remainder of title |
a practical approach for the new millennium / |
Statement of responsibility, etc. |
Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Boston, Mass. : |
Name of publisher, distributor, etc. |
Irwin McGraw-Hill, |
Date of publication, distribution, etc. |
c2000 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
682 p. : |
Other physical details |
ill. |
490 0# - SERIES STATEMENT |
Series statement |
The Irwin/McGraw-Hill series in marketing |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
MARKETING RESEARCH |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Bush, Robert P. |
|
Personal name |
Ortinau, David J. |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A36070 |
Link information for field corresponding to 9XX field |
Jul 3 2003 2:52PM |
991 ## - |
-- |
02 |
-- |
02 |
-- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |