000 -LEADER |
fixed length control field |
00941nam0a22002290a04500 |
001 - CONTROL NUMBER |
control field |
000117875 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190423171835.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s1993 enk fnx000 000 0neng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
020163189X |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2003006418 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.12 .E85 |
Item number |
H344E |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Halliburton, Chris |
245 10 - TITLE STATEMENT |
Title |
European marketing : |
Remainder of title |
reading and cases / |
Statement of responsibility, etc. |
Chris Halliburton, Reinhard Hunerberg |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Wokingham : |
Name of publisher, distributor, etc. |
Addison-Wesley, |
Date of publication, distribution, etc. |
1993 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
489 p. : |
Other physical details |
ill., maps |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
MARKETING |
Geographic subdivision |
EUROPE |
|
Topical term or geographic name entry element |
MARKETING |
Geographic subdivision |
EUROPE |
General subdivision |
CASE STUDIES |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Hunerberg, Reinhard |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A40065 |
Link information for field corresponding to 9XX field |
Sep 19 2003 4:20PM |
991 ## - |
-- |
02 |
-- |
02 |
-- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |