European marketing : reading and cases / Chris Halliburton, Reinhard Hunerberg

By: Halliburton, Chris.
Contributor(s): Hunerberg, Reinhard.
Material type: materialTypeLabelBookPublisher: Wokingham : Addison-Wesley, 1993Description: 489 p. : ill., maps.ISBN: 020163189X.Call No.: HF5415.12 .E85 H344E Subject(s): MARKETING -- EUROPE | MARKETING -- EUROPE -- CASE STUDIES
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