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Campaign planner for promotion and IMC / (Record no. 201001)

000 -LEADER
fixed length control field 00838nam0a22002410a04500
001 - CONTROL NUMBER
control field 000118709
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190423171954.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field s2002 at fnx000 000 0neng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0324151977
035 ## - SYSTEM CONTROL NUMBER
System control number 2003007259
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5837
Item number S297C 2002
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Sayre, Shay
245 10 - TITLE STATEMENT
Title Campaign planner for promotion and IMC /
Statement of responsibility, etc. Shay Sayre
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Australia :
Name of publisher, distributor, etc. South-Western/Thomson Learning,
Date of publication, distribution, etc. c2002
300 ## - PHYSICAL DESCRIPTION
Extent 172 p. :
Other physical details ill.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element ADVERTISING CAMPAIGNS
Form subdivision PROBLEMS, EXERCISES, ETC.
Topical term or geographic name entry element SALES PROMOTION
Form subdivision PROBLEMS, EXERCISES, ETC.
Topical term or geographic name entry element COMMUNICATION IN MARKETING
Form subdivision PROBLEMS, EXERCISES, ETC.
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA]
Link information for 9XX fields A37125
Link information for field corresponding to 9XX field Nov 11 2003 9:19AM
991 ## -
-- 03
-- 03
-- โฆษณา การสื่อสารเพื่อการตลาด
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
  WeedRenovate       Main Campus Main Campus Book Shelves 2019-04-23 HF5837 S297C 2002 200311220210 2019-04-23 2019-04-23 Books
          Main Campus Main Campus Book Shelves 2019-04-23 HF5837 S297C 2002 200311220211 2019-04-23 2019-04-23 Books
  WeedRenovate       Main Campus Main Campus Book Shelves 2019-04-23 HF5837 S297C 2002 200311220212 2019-04-23 2019-04-23 Books


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