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Campaign planner for promotion and IMC / Shay Sayre

By: Sayre, Shay.
Material type: materialTypeLabelBookPublisher: Australia : South-Western/Thomson Learning, c2002Edition: 2nd ed.Description: 172 p. : ill.ISBN: 0324151977.Call No.: HF5837 S297C 2002 Subject(s): ADVERTISING CAMPAIGNS -- PROBLEMS, EXERCISES, ETC | SALES PROMOTION -- PROBLEMS, EXERCISES, ETC | COMMUNICATION IN MARKETING -- PROBLEMS, EXERCISES, ETC
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Main Campus
Book Shelves 		HF5837 S297C 2002 (Browse shelf) Available 200311220211

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