| 000 -LEADER |
|---|
| fixed length control field |
01372nam0a22003010a04500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000137247 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190530154906.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
s2005 xxu fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0072864877 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
2005004851 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.3 |
| Item number |
P473C 2005 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Peter, J. Paul |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Consumer behavior and marketing strategy / |
| Statement of responsibility, etc. |
J. Paul Peter, Jerry C. Olson |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston, Mass. : |
| Name of publisher, distributor, etc. |
McGraw-Hill/Irwin, |
| Date of publication, distribution, etc. |
c2005 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
578 p. : |
| Other physical details |
ill. |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
McGraw-Hill/Irwin series in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and indexes |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
COMSUMER BEHAVIOR |
|
|---|
| Topical term or geographic name entry element |
MARKETING |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Olson, Jerry Corrie |
| Dates associated with a name |
1944- |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
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200509060014 |
| p |
800.00 |
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BUK |
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HF5415.3 |
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P473C 2005 |
|
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| b |
200511250007 |
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800.00 |
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BUK |
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SID02 RONO20050545 ORDNO1 |
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10 |
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HF5415.3 |
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P473C 2005 |
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| b |
200509060013 |
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800.00 |
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HF5415.3 |
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P473C 2005 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A33069 |
| Link information for field corresponding to 9XX field |
Jan 6 2009 2:28PM |
| 991 ## - |
|---|
| -- |
02 |
| -- |
02 |
| -- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |