Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson
By: Peter, J. Paul.
Contributor(s): Olson, Jerry Corrie.
Material type: BookSeries: McGraw-Hill/Irwin series in marketing.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2005Edition: 7th ed.Description: 578 p. : ill.ISBN: 0072864877.Call No.: HF5415.3 P473C 2005 Subject(s): COMSUMER BEHAVIOR | MARKETINGBibliography, etc. Note: Includes bibliographical references and indexesNo physical items for this record
Includes bibliographical references and indexes
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