000 -LEADER |
fixed length control field |
00922nam0a22002410a04500 |
001 - CONTROL NUMBER |
control field |
000140156 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190530160408.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s2004 ne fnx000 000 0neng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0750652942 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2006001086 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.123 |
Item number |
C664M |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Copley, Paul |
245 10 - TITLE STATEMENT |
Title |
Marketing communications management : |
Remainder of title |
concepts and theories, cases and practices / |
Statement of responsibility, etc. |
Paul Copley |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Amsterdam : |
Name of publisher, distributor, etc. |
Elsevier Butterworth-Heinemann, |
Date of publication, distribution, etc. |
2004 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
441 p. : |
Other physical details |
ill. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
COMMUNICATION IN MARKETING |
|
Topical term or geographic name entry element |
MARKETING |
General subdivision |
MANAGEMENT |
949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
b |
200603180036 |
p |
1509.00 |
n |
BUR |
r |
SID02 RONO20060072 ORDNO15 |
t |
10 |
c |
10 |
l |
B |
h |
HF5415.123 |
j |
0 |
i |
C664M |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A39016 |
Link information for field corresponding to 9XX field |
Mar 23 2006 1:46PM |
991 ## - |
-- |
03 |
-- |
04 |
-- |
วารสารและหนังสือพิมพ์ การสื่อสาร |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |