Marketing communications management : concepts and theories, cases and practices / Paul Copley
By: Copley, Paul.
Material type: BookPublisher: Amsterdam : Elsevier Butterworth-Heinemann, 2004Description: 441 p. : ill.ISBN: 0750652942.Call No.: HF5415.123 C664M Subject(s): COMMUNICATION IN MARKETING | MARKETING -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.123 C664M (Browse shelf) | Available | 200603180036 |
Includes bibliographical references and index
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