000 -LEADER |
fixed length control field |
01294nam0a22003010a04500 |
001 - CONTROL NUMBER |
control field |
000145371 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190530161058.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s2004 xxu fnx000 000 0neng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1887229183 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2007001437 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5813 .U6 |
Item number |
A383 2004 |
245 00 - TITLE STATEMENT |
Title |
Advertising & the business of brands : |
Remainder of title |
an introduction to careers & concepts in advertising & marketing / |
Statement of responsibility, etc. |
by Bruce Bendinger ... [et al.] |
246 3# - VARYING FORM OF TITLE |
Title proper/short title |
Advertising and the business of brands : |
Remainder of title |
an introduction to careers & concepts in advertising & marketing |
250 ## - EDITION STATEMENT |
Edition statement |
2nd (21st century) ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Chicago, Ill. : |
Name of publisher, distributor, etc. |
Copy Workshop, |
Date of publication, distribution, etc. |
c2004 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
622 p. : |
Other physical details |
ill. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
ADVERTISING |
Geographic subdivision |
UNITED STATES |
|
Topical term or geographic name entry element |
MARKETING |
Geographic subdivision |
UNITED STATES |
|
Topical term or geographic name entry element |
BRAND NAME PRODUCTS |
Geographic subdivision |
UNITED STATES |
|
Topical term or geographic name entry element |
ADVERTISING |
General subdivision |
VOCATIONAL GUIDANCE |
Geographic subdivision |
UNITED STATES |
|
Topical term or geographic name entry element |
MARKETING |
General subdivision |
VOCATIONAL GUIDANCE |
Geographic subdivision |
UNITED STATES |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Bendinger, Bruce |
949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
b |
200704260010 |
p |
3520.00 |
n |
BUR |
r |
SID02 RONO20070042 ORDNO2 |
t |
10 |
c |
10 |
l |
B |
h |
HF5813 .U6 |
j |
0 |
i |
A383 2004 |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A40064 |
Link information for field corresponding to 9XX field |
Jun 30 2007 3:47PM |
991 ## - |
-- |
03 |
-- |
03 |
-- |
โฆษณา การสื่อสารเพื่อการตลาด |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |