Advertising & the business of brands : an introduction to careers & concepts in advertising & marketing / by Bruce Bendinger ... [et al.]
Contributor(s): Bendinger, Bruce.
Material type: BookPublisher: Chicago, Ill. : Copy Workshop, c2004Edition: 2nd (21st century) ed.Description: 622 p. : ill.ISBN: 1887229183.Call No.: HF5813 .U6 A383 2004 Other title: Advertising and the business of brands : an introduction to careers & concepts in advertising & marketing.Subject(s): ADVERTISING -- UNITED STATES | MARKETING -- UNITED STATES | BRAND NAME PRODUCTS -- UNITED STATES | ADVERTISING -- VOCATIONAL GUIDANCE -- UNITED STATES | MARKETING -- VOCATIONAL GUIDANCE -- UNITED STATESBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5813 .U6 A383 2004 (Browse shelf) | Available | 200704260010 |
Includes bibliographical references and index
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