000 -LEADER |
fixed length control field |
01178nam0a22002650a04500 |
001 - CONTROL NUMBER |
control field |
000145904 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190530161142.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s2007 xxu fnx000 000 0neng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0132382091 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2007001992 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.123 |
Item number |
C568I 2007 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Clow, Kenneth E. |
245 10 - TITLE STATEMENT |
Title |
Integrated advertising, promotion, and marketing communications / |
Statement of responsibility, etc. |
Kenneth E. Clow, Donald Baack |
250 ## - EDITION STATEMENT |
Edition statement |
3rd ed. , international ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Upper Saddle River, N.J. : |
Name of publisher, distributor, etc. |
Pearson/Prentice Hall, |
Date of publication, distribution, etc. |
c2007 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
515 p. : |
Other physical details |
col. ill. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and indexes |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
COMMUNICATION IN MARKETING |
|
Topical term or geographic name entry element |
ADVERTISING |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Baack, Donald. |
949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
b |
200705260002 |
p |
800.00 |
n |
BUK |
r |
SID02 RONO20070258 ORDNO10 |
t |
10 |
c |
10 |
l |
B |
h |
HF5415.123 |
j |
0 |
i |
C568I 2007 |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A37125 |
Link information for field corresponding to 9XX field |
May 29 2007 1:43PM |
991 ## - |
-- |
02 |
-- |
02 |
-- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |