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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack

By: Clow, Kenneth E.
Contributor(s): Baack, Donald.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007Edition: 3rd ed. , international ed.Description: 515 p. : col. ill.ISBN: 0132382091.Call No.: HF5415.123 C568I 2007 Subject(s): COMMUNICATION IN MARKETING | ADVERTISINGBibliography, etc. Note: Includes bibliographical references and indexes
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Book Shelves 		HF5415.123 C568I 2007 (Browse shelf) Available 200705260002

Includes bibliographical references and indexes

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