000 -LEADER |
fixed length control field |
01219nam0a22002770a04500 |
001 - CONTROL NUMBER |
control field |
000147528 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190530161336.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s2002 si fnx000 000 0neng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0470820675 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2007003832 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.3 |
Item number |
W477B |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Wertime, Kent |
245 10 - TITLE STATEMENT |
Title |
Building brands & believers : |
Remainder of title |
how to connect with consumers using archetypes / |
Statement of responsibility, etc. |
Kent Wertime |
246 3# - VARYING FORM OF TITLE |
Title proper/short title |
Building brands and believers : |
Remainder of title |
how to connect with consumers using archetypes |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Singapore : |
Name of publisher, distributor, etc. |
Wiley, |
Date of publication, distribution, etc. |
c2002 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
267 p. : |
Other physical details |
ill. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical refences and index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
BRAND CHOICE |
|
Topical term or geographic name entry element |
MARKETING |
General subdivision |
PSYCHOLOGICAL ASPECTS |
|
Topical term or geographic name entry element |
CONSUMER BEHAVIOR |
|
Topical term or geographic name entry element |
ARCHETYPE (PSYCHOLOGY) |
949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
b |
200708280027 |
p |
927.00 |
n |
BUR |
r |
SID02 RONO20070438 ORDNO11 |
t |
10 |
c |
10 |
l |
B |
h |
HF5415.3 |
j |
0 |
i |
W477B |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A40064 |
Link information for field corresponding to 9XX field |
Aug 31 2007 9:02AM |
991 ## - |
-- |
02 |
-- |
02 |
-- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |