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Building brands & believers : how to connect with consumers using archetypes / Kent Wertime

By: Wertime, Kent.
Material type: materialTypeLabelBookPublisher: Singapore : Wiley, c2002Description: 267 p. : ill.ISBN: 0470820675.Call No.: HF5415.3 W477B Other title: Building brands and believers : how to connect with consumers using archetypes.Subject(s): BRAND CHOICE | MARKETING -- PSYCHOLOGICAL ASPECTS | CONSUMER BEHAVIOR | ARCHETYPE (PSYCHOLOGY)Bibliography, etc. Note: Includes bibliographical refences and index
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Book Shelves 		HF5415.3 W477B (Browse shelf) Available 200708280027

Includes bibliographical refences and index

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