000 -LEADER |
fixed length control field |
01232nam0a22003010a04500 |
001 - CONTROL NUMBER |
control field |
000150930 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190530162544.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s2009 xxu fnx000 000 0neng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780135009383 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2008002386 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5823 |
Item number |
M674A 2009 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Moriarty, Sandra |
245 10 - TITLE STATEMENT |
Title |
Advertising : |
Remainder of title |
principles & practice / |
Statement of responsibility, etc. |
Sandra Moriarty, Nancy Mitchell, William Wells |
246 3# - VARYING FORM OF TITLE |
Title proper/short title |
Advertising : |
Remainder of title |
principles and practice |
250 ## - EDITION STATEMENT |
Edition statement |
8th ed. , Pearson international ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Upper Saddle River, N.J. : |
Name of publisher, distributor, etc. |
Pearson Prentice Hall, |
Date of publication, distribution, etc. |
c2009 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
686 p. : |
Other physical details |
ill. (chiefly col.) |
500 ## - GENERAL NOTE |
General note |
Previous editions had William Wells as first author |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
ADVERTISING |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Mitchell, Nancy |
Dates associated with a name |
1950- |
|
Personal name |
Wells, William |
Dates associated with a name |
1962- |
949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
b |
200806300004 |
p |
2294.00 |
n |
BUK |
r |
SID02 RONO20080227 ORDNO1 |
t |
10 |
c |
10 |
l |
B |
h |
HF5823 |
j |
0 |
i |
M674A 2009 |
|
b |
200806300005 |
p |
2294.00 |
n |
BUK |
r |
SID02 RONO20080227 ORDNO1 |
t |
10 |
c |
10 |
l |
B |
h |
HF5823 |
j |
0 |
i |
M674A 2009 |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A37125 |
Link information for field corresponding to 9XX field |
Jul 1 2008 9:29AM |
991 ## - |
-- |
03 |
-- |
03 |
-- |
โฆษณา การสื่อสารเพื่อการตลาด |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |