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Advertising : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells

By: Moriarty, Sandra.
Contributor(s): Mitchell, Nancy, 1950- | Wells, William, 1962-.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009Edition: 8th ed. , Pearson international ed.Description: 686 p. : ill. (chiefly col.).ISBN: 9780135009383.Call No.: HF5823 M674A 2009 Other title: Advertising : principles and practice.Subject(s): ADVERTISINGGeneral Note: Previous editions had William Wells as first authorBibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HF5823 M674A 2009 (Browse shelf) Available 200806300005

Previous editions had William Wells as first author

Includes bibliographical references and index

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