000 -LEADER |
fixed length control field |
01483nam0a22002890a04500 |
001 - CONTROL NUMBER |
control field |
000151517 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190530162633.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s1991 xxu fnx000 000 0neng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0029001013 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2008003028 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HD69 .B7 |
Item number |
A243M |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Aaker, David A. |
245 10 - TITLE STATEMENT |
Title |
Managing brand equity : |
Remainder of title |
capitalizing on the value of a brand name / |
Statement of responsibility, etc. |
David A. Aaker |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
New York, N.Y. : |
Name of publisher, distributor, etc. |
Free Press, |
Date of publication, distribution, etc. |
c1991 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
299 p. : |
Other physical details |
ill. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index |
590 ## - LOCAL NOTE (RLIN) |
Local note |
Access no. 200808200006 is photocopy |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
BRAND NAME PRODUCTS |
General subdivision |
VALUATION |
Geographic subdivision |
UNITED STATES |
General subdivision |
MANAGEMENT |
|
Topical term or geographic name entry element |
INTANGIBLE PROPERTY |
General subdivision |
VALUATION |
Geographic subdivision |
UNITED STATES |
General subdivision |
MANAGEMENT |
949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
b |
200902040001 |
p |
953.00 |
n |
BUK |
r |
SID02 RONO20080793 ORDNO1 |
t |
10 |
c |
10 |
l |
B |
h |
HD69 .B7 |
j |
0 |
i |
A243M |
|
b |
200808200006 |
p |
980.00 |
n |
BUR |
r |
SID02 RONO20080520 ORDNO8 |
t |
10 |
c |
10 |
l |
B |
h |
HD69 .B7 |
j |
0 |
i |
A243M |
|
b |
200907100115 |
p |
980.00 |
n |
BUR |
r |
SID02 RONO20090366 ORDNO1 |
t |
10 |
c |
10 |
l |
B |
h |
HD69 .B7 |
j |
0 |
i |
A243M |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A47077 |
Link information for field corresponding to 9XX field |
Aug 6 2009 9:46AM |
991 ## - |
-- |
02 |
-- |
02 |
-- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
|
-- |
03 |
-- |
03 |
-- |
โฆษณา การสื่อสารเพื่อการตลาด |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |