Managing brand equity : capitalizing on the value of a brand name / David A. Aaker
By: Aaker, David A.
Material type: BookPublisher: New York, N.Y. : Free Press, c1991Description: 299 p. : ill.ISBN: 0029001013.Call No.: HD69 .B7 A243M Subject(s): BRAND NAME PRODUCTS -- VALUATION -- UNITED STATES -- MANAGEMENT | INTANGIBLE PROPERTY -- VALUATION -- UNITED STATES -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and indexLocal Note(s): Access no. 200808200006 is photocopyCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HD69 .B7 A243M (Browse shelf) | Available | 200907100115 |
Includes bibliographical references and index
Access no. 200808200006 is photocopy
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