000 -LEADER |
fixed length control field |
01019nam0a22002890a04500 |
001 - CONTROL NUMBER |
control field |
000152797 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190530162821.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s2008 enk fnx000 000 0neng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780470779606 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2009000490 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.1255 |
Item number |
B782B |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Bruce, Duncan |
245 10 - TITLE STATEMENT |
Title |
Brand enigma : |
Remainder of title |
decoding the secrets of your brand / |
Statement of responsibility, etc. |
Duncan Bruce and David Harvey |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
West Sussex : |
Name of publisher, distributor, etc. |
Wiley, |
Date of publication, distribution, etc. |
c2008 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
328 p. : |
Other physical details |
ill. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
BRANDING (MARKETING) |
|
Topical term or geographic name entry element |
BUSINESS NAMES |
|
Topical term or geographic name entry element |
CORPORATE IMAGE |
|
Topical term or geographic name entry element |
ORGANIZATIONAL EFFECTIVENESS |
|
Topical term or geographic name entry element |
CREATIVE ABILITY IN BUSINESS |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Harvey, David |
949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
b |
200902100031 |
p |
2042.00 |
n |
BUR |
r |
SID02 RONO20090047 ORDNO8 |
t |
10 |
c |
10 |
l |
B |
h |
HF5415.1255 |
j |
0 |
i |
B782B |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A37125 |
Link information for field corresponding to 9XX field |
Feb 17 2009 3:44PM |
991 ## - |
-- |
03 |
-- |
03 |
-- |
โฆษณา การสื่อสารเพื่อการตลาด |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |