Brand enigma : decoding the secrets of your brand / Duncan Bruce and David Harvey
By: Bruce, Duncan.
Contributor(s): Harvey, David.
Material type:
BookPublisher: West Sussex : Wiley, c2008Description: 328 p. : ill.ISBN: 9780470779606.Call No.:
HF5415.1255
B782B
Subject(s): BRANDING (MARKETING) | BUSINESS NAMES | CORPORATE IMAGE | ORGANIZATIONAL EFFECTIVENESS | CREATIVE ABILITY IN BUSINESSBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.1255 B782B (Browse shelf) | Available | 200902100031 |
Includes bibliographical references and index
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