000 -LEADER |
fixed length control field |
00929nam0a22002410a04500 |
001 - CONTROL NUMBER |
control field |
000152893 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190530162828.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s2008 xxu fnx000 000 0neng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780131888654 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2009000587 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HD69 .B7 |
Item number |
K444B 2008 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Keller, Kevin Lane |
245 10 - TITLE STATEMENT |
Title |
Best practice cases in branding : |
Remainder of title |
lessons from the world's strongest brands / |
Statement of responsibility, etc. |
Kevin Lane Keller |
250 ## - EDITION STATEMENT |
Edition statement |
3rd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Upper Saddle River, N.J. : |
Name of publisher, distributor, etc. |
Pearson/Prentice Hall, |
Date of publication, distribution, etc. |
c2008 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
382 p. : |
Other physical details |
ill. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
BRAND NAME PRODUCTS |
General subdivision |
MANAGEMENT |
-- |
CASE STUDIES |
949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
b |
200902210005 |
p |
1391.00 |
n |
BUK |
r |
SID02 RONO20080793 ORDNO10 |
t |
10 |
c |
10 |
l |
B |
h |
HD69 .B7 |
j |
0 |
i |
K444B 2008 |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A51017 |
Link information for field corresponding to 9XX field |
Mar 19 2009 11:50AM |
991 ## - |
-- |
03 |
-- |
03 |
-- |
โฆษณา การสื่อสารเพื่อการตลาด |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |