Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Keller
By: Keller, Kevin Lane.
Material type: BookPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008Edition: 3rd ed.Description: 382 p. : ill.ISBN: 9780131888654.Call No.: HD69 .B7 K444B 2008 Subject(s): BRAND NAME PRODUCTS -- MANAGEMENT -- CASE STUDIESBibliography, etc. Note: Includes bibliographical referencesNo physical items for this record
Includes bibliographical references
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