000 -LEADER |
fixed length control field |
01017nam0a22002650a04500 |
001 - CONTROL NUMBER |
control field |
000155204 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190530163146.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s2003 xxu fnx000 000 0neng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
082305682X |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2009003573 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HD69 .B7 |
Item number |
V342B |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Vaid, Helen |
245 10 - TITLE STATEMENT |
Title |
Branding / |
Statement of responsibility, etc. |
Helen Vaid |
246 3# - VARYING FORM OF TITLE |
Title proper/short title |
Branding : |
Remainder of title |
brand strategy, design and implementation of corporate and product identity |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
New York, N.Y. : |
Name of publisher, distributor, etc. |
Watson-Guptill, |
Date of publication, distribution, etc. |
2003 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
192 p. : |
Other physical details |
col. ill. |
500 ## - GENERAL NOTE |
General note |
Covet title: Branding : brand strategy, design and implementation of corporate and product identity |
|
General note |
Includes index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
BRANDING (MARKETING) |
|
Topical term or geographic name entry element |
BRAND NAME PRODUCTS |
General subdivision |
MANAGEMENT |
949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
b |
200910240025 |
p |
824.00 |
n |
BUR |
r |
SID02 RONO20090575 ORDNO2 |
t |
10 |
c |
10 |
l |
B |
h |
HD69 .B7 |
j |
0 |
i |
V342B |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A40064 |
Link information for field corresponding to 9XX field |
Nov 13 2009 11:08AM |
991 ## - |
-- |
03 |
-- |
03 |
-- |
โฆษณา การสื่อสารเพื่อการตลาด |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |