| 000 -LEADER |
|---|
| fixed length control field |
01452nam0a22003010a04500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000157406 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190530163448.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
s2009 xxu fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780071284400 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
2010001910 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5823 |
| Item number |
B442A 2009 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Belch, George E. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising and promotion : |
| Remainder of title |
an integrated marketing communications perspective / |
| Statement of responsibility, etc. |
George E. Belch & Michael A. Belch |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
8th ed. , McGraw-Hill international ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston, Mass. : |
| Name of publisher, distributor, etc. |
McGraw-Hill Irwin, |
| Date of publication, distribution, etc. |
c2009 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
838 p. : |
| Other physical details |
col. ill., col. maps |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and indexes |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
|
|---|
| Topical term or geographic name entry element |
Sales promotion |
|
|---|
| Topical term or geographic name entry element |
Communication in marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Belch, Michael A. |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| b |
201006180007 |
| p |
900.00 |
| n |
BUR |
| r |
SID02 RONO20100389 ORDNO2 |
| t |
10 |
| c |
10 |
| l |
B |
| h |
HF5823 |
| j |
0 |
| i |
B442A 2009 |
|
|---|
| b |
201301310065 |
| p |
900.00 |
| n |
BUK |
| r |
SID01 RONO20120432 ORDNO169 |
| g |
CL |
| t |
10 |
| c |
190 |
| l |
B |
| h |
HF5823 |
| j |
0 |
| i |
B442A 2009 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A40064 |
| Link information for field corresponding to 9XX field |
Jul 7 2010 9:01AM |
| 991 ## - |
|---|
| -- |
02 |
| -- |
02 |
| -- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
|
|---|
| -- |
03 |
| -- |
03 |
| -- |
โฆษณา การสื่อสารเพื่อการตลาด |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |