Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
By: Belch, George E.
Contributor(s): Belch, Michael A.
Material type:
BookPublisher: Boston, Mass. : McGraw-Hill Irwin, c2009Edition: 8th ed. , McGraw-Hill international ed.Description: 838 p. : col. ill., col. maps.ISBN: 9780071284400.Call No.:
HF5823
B442A 2009
Subject(s): Advertising | Sales promotion | Communication in marketingBibliography, etc. Note: Includes bibliographical references and indexes
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5823 B442A 2009 (Browse shelf) | Available | 201301310065 |
Includes bibliographical references and indexes
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