The open brand : (Record no. 234908)

000 -LEADER
fixed length control field 00927nam0a22002650a04500
001 - CONTROL NUMBER
control field 000159449
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190530163735.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field s2008 xxu fnx000 000 0neng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780321544230
035 ## - SYSTEM CONTROL NUMBER
System control number 2011000364
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.1255
Item number M666O
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Mooney, Kelly
245 14 - TITLE STATEMENT
Title The open brand :
Remainder of title when push comes to pull in a web-made world /
Statement of responsibility, etc. Kelly Mooney and Nita Rollins
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Berkeley, Calif. :
Name of publisher, distributor, etc. New Riders,
Date of publication, distribution, etc. c2008
300 ## - PHYSICAL DESCRIPTION
Extent 204 p. :
Other physical details ill.
500 ## - GENERAL NOTE
General note Includes index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
Topical term or geographic name entry element Trademarks
General subdivision Design
Topical term or geographic name entry element Web sites
General subdivision Design
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rollins, Nita
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
b 201102030031
p 850.00
n BUR
r SID02 RONO20110012 ORDNO7
t 10
c 10
l B
h HF 5415.1255
j 0
i M666O
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA]
Link information for 9XX fields A37125
Link information for field corresponding to 9XX field Sep 29 2012 10:44AM
991 ## -
-- 03
-- 03
-- โฆษณา การสื่อสารเพื่อการตลาด
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
          Main Campus Main Campus Book Shelves 2019-05-30 HF 5415.1255 M666O 201102030031 2019-05-30 2019-05-30 Books


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