The open brand : when push comes to pull in a web-made world / Kelly Mooney and Nita Rollins
By: Mooney, Kelly.
Contributor(s): Rollins, Nita.
Material type: BookPublisher: Berkeley, Calif. : New Riders, c2008Description: 204 p. : ill.ISBN: 9780321544230.Call No.: HF 5415.1255 M666O Subject(s): Branding (Marketing) | Trademarks -- Design | Web sites -- DesignGeneral Note: Includes indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF 5415.1255 M666O (Browse shelf) | Available | 201102030031 |
Includes index
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