000 -LEADER |
fixed length control field |
01197nam0a22002770a04500 |
001 - CONTROL NUMBER |
control field |
000159453 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190530163735.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s2010 xxu fnx000 000 0neng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780470575420 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2011000368 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF 5415.15 |
Item number |
C427B |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Chasser, Anne H. |
245 10 - TITLE STATEMENT |
Title |
Brand rewired : |
Remainder of title |
connecting intellectual property, branding, and creativity strategy / |
Statement of responsibility, etc. |
Anne H. Chasser, Jennifer C. Wolfe |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Hoboken, N.J. : |
Name of publisher, distributor, etc. |
Wiley, |
Date of publication, distribution, etc. |
c2010 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
224 p. : |
Other physical details |
ill. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Product management |
|
Topical term or geographic name entry element |
Branding (Marketing) |
|
Topical term or geographic name entry element |
Intellectual property |
|
Topical term or geographic name entry element |
Strategic planning |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Wolfe, Jennifer C. |
949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
b |
201102030035 |
p |
1355.00 |
n |
BUR |
r |
SID02 RONO20110012 ORDNO11 |
t |
10 |
c |
10 |
l |
B |
h |
HF 5415.15 |
j |
0 |
i |
C427B |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A40064 |
Link information for field corresponding to 9XX field |
Oct 1 2012 2:18PM |
991 ## - |
-- |
02 |
-- |
02 |
-- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |