Brand rewired : (Record no. 234912)

000 -LEADER
fixed length control field 01197nam0a22002770a04500
001 - CONTROL NUMBER
control field 000159453
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190530163735.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field s2010 xxu fnx000 000 0neng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470575420
035 ## - SYSTEM CONTROL NUMBER
System control number 2011000368
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.15
Item number C427B
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Chasser, Anne H.
245 10 - TITLE STATEMENT
Title Brand rewired :
Remainder of title connecting intellectual property, branding, and creativity strategy /
Statement of responsibility, etc. Anne H. Chasser, Jennifer C. Wolfe
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hoboken, N.J. :
Name of publisher, distributor, etc. Wiley,
Date of publication, distribution, etc. c2010
300 ## - PHYSICAL DESCRIPTION
Extent 224 p. :
Other physical details ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Product management
Topical term or geographic name entry element Branding (Marketing)
Topical term or geographic name entry element Intellectual property
Topical term or geographic name entry element Strategic planning
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Wolfe, Jennifer C.
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
b 201102030035
p 1355.00
n BUR
r SID02 RONO20110012 ORDNO11
t 10
c 10
l B
h HF 5415.15
j 0
i C427B
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA]
Link information for 9XX fields A40064
Link information for field corresponding to 9XX field Oct 1 2012 2:18PM
991 ## -
-- 02
-- 02
-- การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
          Main Campus Main Campus Book Shelves 2019-05-30 HF 5415.15 C427B 201102030035 2020-01-31 2019-05-30 Books


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