Brand rewired : connecting intellectual property, branding, and creativity strategy / Anne H. Chasser, Jennifer C. Wolfe
By: Chasser, Anne H.
Contributor(s): Wolfe, Jennifer C.
Material type:
BookPublisher: Hoboken, N.J. : Wiley, c2010Description: 224 p. : ill.ISBN: 9780470575420.Call No.:
HF 5415.15
C427B
Subject(s): Product management | Branding (Marketing) | Intellectual property | Strategic planningBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF 5415.15 C427B (Browse shelf) | Available | 201102030035 |
Includes bibliographical references and index
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