| 000 -LEADER |
|---|
| fixed length control field |
01734nam0a22003010a04500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000293551 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190826141749.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140523s2011 xxu fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781118026984 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
2012000770 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415.1265 |
| Item number |
S267N 2011 |
| 100 0# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Scott, David Meerman |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The new rules of marketing & PR : |
| Remainder of title |
how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly / |
| Statement of responsibility, etc. |
David Meerman Scott. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
The new rules of marketing and PR : |
| Remainder of title |
how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Completely rev. & updated 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Hoboken, N.J. : |
| Name of publisher, distributor, etc. |
Wiley, |
| Date of publication, distribution, etc. |
c2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
366 p. : |
| Other physical details |
ill. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Rev. ed. of: The new rules of marketing and PR. 2nd ed. c2010 |
|
|---|
| General note |
Includes index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing |
|
|---|
| Topical term or geographic name entry element |
Public relations |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| b |
201204270008 |
| p |
397.00 |
| n |
BUR |
| r |
SID02 RONO20110827 ORDNO13 |
| t |
10 |
| c |
10 |
| l |
B |
| h |
HF 5415.1265 |
| j |
0 |
| i |
S267N 2011 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A47060 |
| Link information for field corresponding to 9XX field |
20130717 |
| 991 ## - |
|---|
| -- |
02 |
| -- |
02 |
| -- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
|
|---|
| -- |
03 |
| -- |
03 |
| -- |
โฆษณา การสื่อสารเพื่อการตลาด |
|
|---|
| -- |
03 |
| -- |
05 |
| -- |
ประชาสัมพันธ์ การสื่อสารเพื่อการจูงใจ การสื่อสารในสำนักงาน |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |